Cassie 一 A Goal Achiever
● From Taipei, Taiwan, and has worked in Shanghai for several years.
● Postgraduate degree in international marketing at the University of
Dundee.
● Diverse experience in marketing, operations, and public relations.
● A positive and energetic person who is open-minded and enjoys
hiking and jogging.
Education
International Marketing
University of Dundee
2023.09 - 2024.08
Vanwest College
General English Program
2011.09 - 2011.12
哲學系 I 學士
Philosophy | Bachelor
2003.06 - 2007.06
天主教輔仁大學
Fu JenCatholic University
高中 I 普通科
regular course
1999.06 - 2002.06
私立及人高中
Chi Jen SeniorHigh School
Experience
Singapore
2021.08 – 2023.06
Phemex.com
Brand Manager
Phemex 是全球十大衍生品加密貨幣交易所，在全球擁有超過 500 萬會員。我在 Phemex 的主要任務是建立公司的品牌知名度。初期進行Phemex的品牌定位,策略，同時針對網站品牌內容進行優化；並規劃數個創意品牌活動，在世界各地建立Phemex的品牌。我們完成了第一個品牌視頻，並將品牌口號定為“Break Through, Break Free”，意思是釋放你的潛能，實現無憂無慮的自由生活。
於2022年主導2週年品牌活動，吸引超過7萬註冊新用戶，期間曝光2,000萬次。此外，為了將Phemex品牌提升到一個新的水平，2023年，我們與本賽季英超最佳球員凱文·德布勞內建立了合作關係；同時完成三週年活動拍攝商業視頻和宣傳活動，通過跨界合作，針對外圍領域拓展更廣泛的品牌知名度。
Phemex is a Top 10 derivatives global crypto exchange with over 5 million members around the globe. My main task in Phemex is to build brand awareness of the company. I made the brand positioning and strategy of Phemex in the beginning; creative and organized multiple brand events at Phemex to build our brand around the world. We completed the first brand video and set the brand slogan as "Break Through, Break Free," which refers to releasing your potential and achieving a free live without concern for finances.
Took charge of second-anniversary brand event in 2022, attracting more than 70,000 registered new users and was accessed twenty million times during the period; to upgrade the brand to the next level, we built a relationship with Kevin De Bruyne, player of the season in the Premier League, on commercial video shooting and promotional activities for the third-anniversary event, consistently extending brand awareness through cross-cooperation for upgrades to tier one exchanges worldwide.
Taiwan, Taipei
2020.04 – 2020.12
天下雜誌股份有限公司
CommonWealth Magazine
經理
Manager
負責天下雜誌事業群的數位學習平台「天下創新學院」的平台行銷。工作內容包含：
產品行銷：包含平台行銷定位、提案撰寫暨各種行銷專案策畫執行．
業務推廣：與業務團隊協作，進行客情維繫及對外合作洽談
平台優化：與內容部門合作進行功能改善規劃及時程管理
任職期間規劃行銷活動獲取活化名單6,000筆，並策辦論壇深化客戶關係，獲得400位重點開發客戶支持，達成2020年度業績目標。
Responsible for the product marketing of the digital learning platform 「CommonWealth Leadercampus」
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Product marketing, including platform marketing positioning, proposal writing, and planning and implementing marketing projects
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Business promotion, worked with business team to maintain customer relationship and negotiate international co-operation
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Platform optimisation, interacted with content department on function improvement planning and timeline management
Planned marketing campaign to obtain 6,000 activated leads, and organised forums to improve customer relationships, got support from 400 key customers, and achieved 2020 performance goal.
Taiwan, Taipei
2019.05 – 2020.03
亞太易安特資訊有限公司
BitAsset Cryptocurrency Exchanges
市場運營總監
Marketing Director
BitAsset是全球領先的數位貨幣交易所，服務據點遍佈中港臺、韓國、北美地區。主負責大中華地區的整體市場行銷及會員增長。
1. BitAsset合作專案方市場宣發、運營、行銷、公關操作規劃及執行安排
2. 企業知名度建立, 包含品牌建立、公關操作、自媒體管道運營策略規劃。操作自媒體包含Facebook臉書粉絲專頁、Line@、Line群、Medium、微信公眾號及社群經營轉化
3. 平臺市占率提升，負責平臺註冊會員拉新及轉化的線上運營活動規劃及線下市場活動操作
4. 策辦線下百人會員活動，建立會員跟品牌的情感鏈結並提升平臺註冊數
BitAsset is a global cryptocurrency Exchange, the headquartered in Hong Kong and radiates to China, Taiwan, South Korea, and North America. The main responsibility is for the overall marketing operations and membership growth in Taiwan and China. Leading the market team to work as follows:
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Market operation and project leader, including listing new products, and leading marketing campaigns
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Established brand awareness, responsible for management and supervision of social channels including FB, Line@, Medium, and WeChat public accounts
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Effective member conversion, divided into online and offline activities planning and operation, also created BitAsset Labs seminar to enhance brand influence
China, Shanghai
2018.08 - 2019.02
上海步古資訊科技
有限公司
Shanghai Bugu Information Technology Co., Ltd.
品牌及公關總監
Brand & Public Relations Director
上海步古資訊科技為專為一線城市及三、四線城市二手車商提供車輛買賣及交易擔保的線上平臺，以B2B二手車交易平臺"平等車市"為主要業務專案，服務地區為上海、安徽、山東、河南。
我負責品牌及公關部門，執掌品牌規劃及宣傳執行、以及外部媒體關係維繫、企業形象包裝、公關宣傳計畫制定及推動。 在職期間完成公司開業慶典宣傳，為公司在無任何廣告購買情況下創造186萬筆搜尋結果，同時登上財經投資網站首頁。並於任期內完成品牌官網規劃、DM、周邊產品等建設。
Shanghai Bugu Information Technology Co., Ltd. was an online platform that provided vehicle sales and transaction guarantees for second-hand car dealers in first- and fourth-tier cities. The company's main business was the B2B second-hand car trading platform called "Ping Deng Auto Market", and it served the areas of Shanghai, Anhui, Shandong, and Henan. During my employment, I was responsible for brand positioning and publicity planning, which included external PR maintenance, image packaging, and publicity plan formulation and promotion. During my tenure, I successfully completed external public relations operations for the company's opening ceremony, generating 1.86 million search results without advertising. Additionally, the company was listed on the homepage of a financial investment website, which helped attract more attention from the industry. I also completed the brand's official website, promotion materials, merchandise, and other related tasks.
China, Shanghai
2017.05 – 2018.07
上海新精中文化發展有限公司
Gymchina Education Group
品牌經理
Brand Manager
負責集團旗下的少兒英語品牌PlayABC品牌推廣，工作內容包含品牌定位．戰略佈局，年度品牌活動規劃及操作，以及品牌對外宣傳品包含線上及線下內容制定把關，帶領品牌的企劃團隊逐步完成品牌打造。任職期間與運營團隊重新定位PlayABC品牌核心價值"8歲英語隨心說＂，於年底帶領3-6歲學員完成大型英語舞臺劇演出-小飛俠幻夢啟航，演出成果亮眼並獲得各大知名媒體報導，整體瀏覽人數破百億人次。
1.全場共500個席位全部售空
2.愛奇藝、上海教育衛視、東方教育時報等重要媒體曝光，總計94家媒體轉載，瀏覽量
4,310,010,610次
3.微信新聞總閱讀量8,592次
4.小明星評選總票數101,928； 訪問量209,969，分享數651
I was responsible for the branding efforts of PlayABC, a children's English learning company. My work involved brand positioning, strategic development, annual event planning, and implementation. I led the brand team in completing the first PlayABC results presentation, which was a musical performance of Peter Pan by our students aged between 3 to 6 years old. My role included the early planning of activities, supervision, and overall project control. The results of our efforts were as follows:
1. A total of 500 seats were sold out
2. 94 media reprinted, browsed 4,310,010,610 times, including iQIYI, Shanghai Education TV, Oriental Education Times, and other vital media exposure
3. The WeChat event news total reading was 8,592 times
4. Little Star's selection total number of votes was 101,928; visits were 209,969, and the number of shares was 651
Taiwan, Taichung &
China, Shanghai
2015.06 - 2017.04
雲想家系統教育股份
有限公司
Yun Xiang Jia System Education Co., Ltd
資深產品經理
Senior Manager
產品部門管理及維運，包含互聯網數位學習產品開發，以及教材內容把。任職期間負責公司產品＂雲想魔法學院＂平臺規劃及打磨，包含電腦端及移動端的系統前端介面設計．後臺邏輯制定等．同時帶領業務單位舉辦兩屆兒童說故事比賽＂萌寶說故事比賽＂線下活動。
• Managed product department, led project to optimize e-learning products, including teaching materials editing and revision.
• In charge of company main product Cloud Magic School, a kindergarten campus management system, responsible for feature design, interface optimisation and business operation, site information integration into each campus system, system features voting and online teaching tools and supports PC and mobile.
• Concurrently led business units to organise children's storytelling competitions, including marketing event planning and implementation, leadership, and media exposure arrangements
Taiwan, Taoyuan
2014.11 - 2015.05
中華汽車股份有限公司
China Motor Corporation
品牌公關
Public Relations Executive
負責集團重要新車發表的媒體曝光安排及平日媒體關係維護及公關事件處理。包含日常公關維繫包含各媒體生日參會安排．媒體與高層參會活動安排，重要外賓接待的形成安排．贈禮安排。同時于重大新車發表期間，負責記者會安排接待，新聞稿撰寫發佈，以及媒體曝光追蹤跟進。
• Responsible for media arrangements for new car release, including media reception, press releases, and media exposure tracking alongside daily media relationship maintenance and PR event handling
• Daily PR maintenance work involved meet-up parties for media, receiving foreign guests, gifts for media and guest arrangements
負責公司數位產品專案的運營開發，同時兼管海外市場，包含美國及馬來西亞地區的媒體內容授權洽談及控管。業務項目包含數位內容授權業務，影音產品規劃及銷售以及海外內容授權市場拓展，涵蓋範圍包含北美.香港.星馬地區。任職期間操作由於優異業績表現，並負責專案領導獲得獎項：
✔2012 年最佳新人獎：數位產品業績 全年度提升 182 %；海外市場業績 全年度提升 149%
✔2013 年最佳團隊獎
Responsible for operating and developing the company's digital product projects and overseas markets, including media content licensing negotiations and control in the United States and Malaysia. My duties cover digital products content licensing business, audio and video product planning and sales, and overseas content licensing market expansion, covering North America, Hong Kong, Singapore and Malaysia. During his tenure, I received awards for outstanding performance and project leadership:
✔2012 Best Newcomer Award
Digital product performance increased by 182% throughout the year
Overseas market performance increased by 149% throughout the year
✔Best Team Award 2013
Taiwan, Taipei
2012.03 - 2014.07
天下雜誌股份有限公司
CommonWealth Magazine
專案經理
Product manager
負責公司所屬的巧虎教材銷售策劃．負責小學事業部的行銷企劃，任職期間操作夏季及冬季專案規劃，執行內容包含消費者分析，本季度產品訴求溝通，以及營業季重點溝通工具DM設計及內容策劃，並規劃發送名單類別及發送份數，並于營業季結束後提出總結分析報告，以利下屆執行．
任職期間操作兩次營業季目標達成率皆大幅超標,其中 7 月份操作新規營業物件為幼小銜接 (幼稚園升小學),該年級產品銷售公司已連續三年未達標,首次操作即超標獲得公司於社員 大會表揚。
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7 月新規營業 目標達成率 133%
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9 月新規營業 目標達成率 118%
• Responsible for textbook sales planning, focused on kindergarten to primary school marketing, during the operation of summer and winter project planning, work included consumer analysis, product demand communication, materials design, and content planning.
• Ensured two projects significantly exceeded goals after product had three consecutive years of missing performance objectives
✔Summer Admissions Programme: Target achievement rate 133%
✔Winter Admissions Project: Target achievement rate 118%
Taiwan, Taipei
2010.10 - 2011.09
日商倍樂生股份有限公司
Benesse Corporation
行銷企劃
Specialist
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線上平臺企劃及行銷-協助公司線上數位音樂品牌iNmusic產品規劃，包含功能設計，線上活動企劃，及站內行銷模組建立
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內容運營及合作洽談－協助公司業務對外合作洽談，與內容商合作通過活動專案，提升產品下載量
Responsible for the content business planning and day-to-day transport
• Online platform operation, oversaw online music platform iNmusic product planning, including functional design, online event planning, and site marketing module setup
• Content operation and co-operation, led co-operation with multiple record companies to enhance download capacity of product station
Taiwan, Taipei
2007.06 - 2010.09
奧爾資訊多媒體
Auer Media &
Entertainment Corp.
行銷企劃
Specialist