Projects
2022.11 - 2022.12
與凱文．德布勞內慶祝Phemex3週年慶
Celebrate Phemex 3rd anniversary with Kevin
在世界杯期間與品牌大使 Kevin De Bruyn 一起合作推出 Phemex 三週年活動。我們用凱文的頭像製作了一款足球AR遊戲，並邀請玩家參與並在社交媒體上分享，讓我們的品牌在社交媒體上快速傳播。此外，為了慶祝Phemex的周年慶，我們和凱文拍攝了多支品牌和三週年紀念視頻，讓我們的品牌形像在世界杯期間與凱文和足球有著緊密的聯繫和高曝光度。
During crazy football fever in the world cup period, we launched the Phemex 3 rd anniversary campaign with brand ambassador Keven De Bruyn. We used Kevin's avatar to create a fun football video AR game and invited people to play and share on social media to make our brand go viral. Additionally, for celebrating our anniversary, we made several amazing brand videos and Phemex's 3rd-anniversary video with Kevin, Let our brand image has a strong connection with Kevin and football.
2020.07 - 2020.12
天下雜誌創新學院數位轉型論壇
Digital Transformation Forum of CommonWealth Magazine
與國際知名的瑞士洛桑管理學院（IMD）跨界合作，舉辦數位轉型論壇，主導論壇贊助規劃，並帶領團隊進行企業高階領導人邀約，活動現場出席超過250家不重複企業的400名企業高階決策者；同時與內容團隊合作製作「數位轉型調查白皮書」 ，提升平台知名度及高度。
Cross-border cooperation with International Institute for Management Development (IMD), held a digital transformation forum, led the sponsorship plan of the forum, and led the team to invite high-level corporate leaders. 400 high-level corporate decision makers from more than 250 unique companies attended the event.
At the same time, cooperated with the content team to produce the "Digital Transformation Investigation White Paper" to enhance the platform's popularity and height.
2020.05 - 2020.07
天下雜誌激勵學習計畫
Incentive learning program of CommonWealth Magazine
為「天下創新學院」線上學習平台導入個人用戶為目標，於疫情居家上班時期規劃的獲客營銷活動。
活動期間策辦６週學習計畫，將名單轉化為有效用戶，根據平台內容及特色功能，設計循序漸進的任務，引導會員養成學習習慣。
活動共計獲得6,000筆名單申請，並於最終獲得持續學習用戶約3000名。
An individual customer acquisition marketing campaign planned for the 「CommonWealth Leadercampus」, during the period of homework from home.
During the event, a 6-week study plan was organized to convert the list into effective users, and to design step-by-step tasks according to platform content and characteristic functions to guide members to develop learning habits.
The event received a total of 6,000 applications and finally received about 3,000 continuous learning users.
2019.09 - 2019.11
SelfToken及區塊鏈電影聖人大盜電影首映
SelfToken and First Blockchain Movie, The Last Thieves debut
SelfToken專案為華人世界首部區塊鏈商戰電影【聖人大盜】，結合虛擬數位貨幣SelfToken同步公開發行上市，負責SelfToken首次于交易所公開發行的整體宣發，以及電影上映後搭配的一系列行銷活動操作。
SelfToken線上行銷：結合專案方卡牌遊戲，邀請玩家進入專場中購買聖人陣營獲大盜陣營認購。
活動首波邀請玩家至各個管道收集海報碎片解開密碼，第二波推出聖人大盜心理測驗，以互動性心理測驗遊戲，引導玩家在問答中瞭解專案內容導入購買。整體單則貼文觸及即達2,000人次，創造超過30%以上的互動率
SelfToken線下論壇：以論壇搭配電影首映會形式策劃。邀請講者分享區塊鏈落地應用的具體案例，並於論壇會後播放區塊鏈商戰電影【聖人大盜】，將項目方聲勢拉抬到頂點。
The Chinese world’s first blockchain movie, The Last Thieves, and the SelfToken public listing simultaneously, I was responsible for the overall publicity of the first public release on the exchange and a series of marketing activities after the movie was released.
We designed an online card game event that reached 2,000 unique visitors and an interaction rate of more than 30%. The first wave invited players to collect poster fragments from various channels to unlock the password; in the second wave, we launched a psychological test that guided players in understanding the project's content in the Q&A and led them to purchase the token. The overall single post has reached 2,000 times in unique visitors and an interaction rate of more than 30%. Additionally, we organized an offline forum that combined a forum and a movie premiere. We invited celebrities in the Taiwan cryptal industry to share knowledge in blockchain, which lifted the project achievement to the apex.
2019.06 - 2019.09
BitAsset 週年慶
Anniversary of BitAsset
在 BitAsset 一週年活動期間，我們在60 天內吸引了 2,500 名新用戶。 引領平台在台灣的市佔率顯著增加。 在整個專案中，我們組織了四場具有不同目標的活動。
A. 遇見幸運兒：吸引會員註冊，以增粉為目的
B. 召喚時空旅人：結合社群活動預測主流貨幣幣價，以活化為目的
C. 推坑王：推薦好友註冊，以增粉及裂變為目的
D. 獎金獵人：比特幣6特賣會專場，以提升交易量為目的
During BitAsset's first anniversary event, we attracted 2,500 new users within just 60 days. This resulted in a significant increase in our market share in Taiwan. Throughout the project, we organized four events with different goals in mind. The first event, "Meet the Lucky Ones," was a lucky draw for new members. The second event, "Who is a Time Traveller," allowed participants to predict the currency price and win a prize. The third event, "Recommend King," encouraged users to invite their friends to register on the platform. Lastly, we held the "Bonus Hunter" event, a limited-time Bitcoin sale.
2018.09 - 2018.10
平等車市開業慶典
Opening Ceremony of Ping Deng Auto Market
現場邀請一線及三．四線城市二手車車商、媒體記者，除了通過此活動對業界正式宣傳服務上線，同時也藉由公關活動操作，打響品牌知名度，助力於業務拓展及推廣。
活動舉辦于上海二手車交易中心內部會議廳，同時于席間平等車市與上海二手車交易中心舉辦戰略簽約合作儀式。主負責本次活動整體執行公關操作及媒體到場流程安排，包含上海二手車交易中心的長官對接、現場高層致辭稿撰寫、媒體新聞稿撰寫發佈及公關打點。
於平臺沒有任何廣告及官方網站情況下，達成以下成績：
1．星尚電視臺新聞報導：開業新聞報導於下午18點的熱門節目X診所新聞時段，星尚頻道覆蓋國內六百多萬用戶，日PV20萬以上。
2．36Kr、騰訊大申網、新浪汽車首頁版面曝光；上海熱線推薦新聞版面曝光
3．三篇新聞稿媒體發佈總數達266家，包含12門戶媒體騰訊.新浪.搜狐.網易.TOM新聞.鳳凰網.慧聰網.南方網科技.全景網.中國網.中國新聞網安徽.中華網，其中財經，行業綜合最多
4．百度搜尋結果多達11頁，相關筆數達1,860,000個
Opening Ceremony of Ping Deng Auto Market which mainly invites second-hand car dealers in the first and third-and fourth-tier cities, as well as media reporters. Besides the formal publicity service for the industry, the event also helps to promote brand awareness through the operation of public relations activities, and helps to expand and promote business.
The event was held in the inner conference hall of Shanghai Used Car Trading Center. Meanwhile, a strategic signing and cooperation ceremony was held between Ping Deng Auto Market and Shanghai Used Car Trading Center.
Responsible for the overall implementation of public relations operations, including Shanghai Used Car Trading Center officers communicating, on-site high-level speech writing, media news release and public relations management.
In the absence of any advertisements or official websites on the platform, the following achievements have been achieved:
1. News Report of Star Shang TV Station: Activities are broadcast during the news period of the popular program X Clinic
2. 36Kr, Tencent Dashen, Sina Automobile Home Page Exposure; Shanghai Hotline Recommended Press Page Exposure
3. The total number of media releases of the three press releases reached 266, including 12 portals (Tencent, Sina, Sohu, Netease, TOM News, Phoenix, Huicong, Nanfang, Science and Technology, Panorama, China News Network, Anhui, China Network), among which finance, economics and industry are the most comprehensive.
4. As many as 11 pages of Baidu search results and 1,860,000 related articles continued to increase.
2017.11 - 2018.05
PlayABC年終秀－小飛俠幻夢啟航
PlayABC the end of the year Show "Peter Pan"
PlayABC少兒英語首場成果發表會，從合作洽談到培訓為期兩個月，期間以線上活動及花絮曝光造勢，演出當天邀請知名畫家畫神閑擔任主持人，整部劇幕由PlayABC3-6歲學員採用英語全程演出，中間穿插由學員英語歌舞秀表演，是屬於PlayABC的英語嘉年華之夜．
達成以下指標：
指標一、演出全場477席完售，到達人數9成，達成率107％
指標二、總計94家媒體報導，流覽4,310,010,610次，包含愛奇異，上海教育電視臺，東方教育時報等重點媒體曝光
指標三、宣傳期間官微報導總閱讀量8,592次
指標四、演出前小明星票選于活動期間7天內達到總投票數101,928次，總流覽數209,969次；總分享數1136次；總分享朋友圈數651次
PlayABC Children's English first results published, the entire drama screen by the 3-6-year-old students in the full performance of English.
As the head of the project activities, including early planning activities, activities, supervision and progress control, as well as the activities of the overall control, detailed work responsibilities.
1. The total performance of 477 seats is finished, and the achievement rate is 107%
2. 94 media reprinted, browse 4,310,010,610 times, including iQIYI, Shanghai Education TV, Oriental Education times, and other key media exposure.
3. during the publicity period, official WeChat reported that the total reading was 8,592 times.
4. before the performance, the little star votes in the 7 days after the event.
The total number of votes was 101,928 times； visits are 209,969 times，and the number of shares was 651 times.